The journey of creative media development is defined by continuous learning, exploration and adaptability. My professional pathway has been shaped by diverse experiences that have consistently challenged and expanded my understanding of content creation.
Through my engagement with WarickPrint, I gained invaluable insights into the intricate world of creative and press media development. These formative experiences illuminated the critical intersection of creativity, technology and strategic communication.
Practical immersion became a cornerstone of my professional growth. By actively participating in environments like Belgrade and Contact Theatre, I developed a nuanced understanding of implementing creative skills within professional and commercial contexts. These experiences were instrumental in refining my approach to content creation, providing real-world perspectives that transcend theoretical knowledge.
The creative landscape is inherently dynamic; and this constant evolution fuels my professional passion. To remain at the forefront of innovation, I have deliberately expanded my expertise into the 3D realm—a transformative space that redefines traditional content creation methodologies. This multidimensional approach offers unprecedented freedom to explore, innovate, and develop compelling creative solutions that resonate with diverse audiences.
As I continue to navigate the professional landscape, my enthusiasm remains unwavering. The powerful convergence of creativity, technological innovation and strategic business thinking continues to captivate me. I am committed to driving forward the future of media and content creation, embracing challenges as opportunities for growth and meaningful contribution.
AR/VR, Video Editing, Graphic Design, Product Visualisation
Empowering Future Designers
This was more than just a commission by students to provide support and guidance in mastering the Adobe Creative Suite. Understanding the diverse learning styles and individual needs of each student was paramount to ensuring their success. I tailored my instruction to accommodate these differences, enabling students to grasp concepts in Adobe Photoshop, Illustrator, InDesign and other Creative Suite applications effectively.
My passion for design and visual communication is evident in my teaching approach. I encouraged students to explore their creativity, experiment with different tools and think critically about design principles in their own studies. Instilling this enthusiasm in future post-graduates has been immensely rewarding, as I witnessed their confidence grow and their creative potential flourish.
Humanity VS Morality for Mariel Tonkova, Coventry University
Too the moon
Being a part of an opportunity to contribute to Samsung's groundbreaking "Space Selfie" campaign for the launch of the Galaxy S10 was a defining moment. This project offered my first real insight into the world of professional production, where I collaborated with a dynamic team to help bring Samsung’s ambitious vision to life. Working on this campaign broadened my understanding of what makes a successful image and marketing initiative, pushing me to think critically about visual impact, brand storytelling and audience engagement.
One of the highlights of this experience was sharing screen time with Cara Delevingne, whose energy and presence elevated the project. This experience not only deepened my technical and creative skills but also reinforced the importance of collaboration and adaptability in producing a successful campaign. Being part of this innovative project was both inspiring and formative, fueling my passion for impactful visual communication in the commercial space.
BIPLING
BIPLING
Having the privilege of working closely with London-based artist BIPLING, collaborating on her album Queen of Mooch and Bipping to refine my audio engineering skills. This hands-on experience allowed me to contribute to the production process by handling draft recordings, assisting with mixing and ensuring the audio quality matched BIPLING’s unique artistic vision. Working in tandem with her, I learned how to adapt my technical approach to bring out the distinct textures and moods in her sound, while also gaining insight into the creative demands of the music industry. This collaboration was instrumental in honing my ear for detail, expanding my technical repertoire and deepening my understanding of how to support an artist’s sonic identity.
Metrics with Impact
Each social media platform has its own unique algorithms & best practices for video content. My strengths in video editing and SEO optimisation allow me to produce content specifically for platforms like TikTok or Instagram. This includes appealing to the specific pain points of multiple demographics alongside utilising platform-specific features such as in-app filters/buttons, even calculating optimal video length for maximum engagement.
Social media trends come and go quickly, staying relevant requires the mutability to adapt and innovate. My technical knowledge of video editing is complimented by my understanding of PR and social media management. Being able create content for all audiences that resonates with current cultural conversations. By staying agile I can capitalise on trending topics to increase reach across platforms.
